The Livermore Valley Tourism and Visitors Industry is one of the fastest growing industries in the East Bay Area.  In our region, we are fortunate to have strong leadership in multiple Associations working to enhance and sustain the assets that we offer.  Each Organization has their own specific focus, but works closely with other Organization leaders so that as a team, we have a strong force.


We refer to that team as TAPP, The Tourism Attraction Professionals Partnership.  This team is made of up professional leadership from The City of Livermore, The Livermore Valley Winegrowers Association,  Livermore Downtown Inc., The Tri-Valley Conservancy, Livermore Shakespeare Festival, Livermore Rodeo Association, Livermore Area Recreation and Parks, Livermore Valley Performing Arts Center and the Livermore Chamber of Commerce.