The Livermore Valley Tourism and Visitors Industry is one of the fastest growing industries in the San Francisco East Bay Area.  In our region, we are fortunate to have strong leadership in multiple Associations working to enhance and sustain the assets that we offer.  Each Organization has their own specific focus, but works closely with other Organization leaders so that as a team, we have a strong force.


We refer to that team as TAPP, The Tourism Attraction Professionals Partnership.  This team is made of up professional leadership from The City of Livermore, The Livermore Valley Winegrowers Association,  Livermore Downtown Inc., The Tri-Valley Conservancy, Livermore Shakespeare Festival, Livermore Rodeo Association, Livermore Area Recreation and Parks, Livermore Valley Performing Arts Center and the Livermore Chamber of Commerce.



154 South J Street

Livermore, CA 94550

Tel: (925) 373-1795


We are excited to launch the Livermore Valley Hospitality Training program designed for all Retail, Restaurant, Winery, Brewery, Hotel and Hospitality Industry Professionals! Basically, if your job entails interacting with a visitor to our extraordinary Livermore Valley, we are inviting you to take advantage of this unique opportunity.

This series is designed to not only teach the basics in customer service but to educate your co-workers and employees on all of the great assets that we have in our valley for tourists of all ages and interests. Please join us and get ready to meet and mingle with the best of Livermore Valley hospitality!

1) Tips and Tricks for front line employees

2) Identification of numerous valley assets

3) Relevant, bite-sized information you can use immediately

4) Instantly build rapport with visitors and guests



This Training Series has been produced in partnership with:

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